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North Shore Noise BLOG –Real Estate & Community News for the North Shore


 

Certified Residential Specialist (CRS)
Graduate of the Realtor Institute (GRI)
Accredited Buyers Representative (ABR)
Professional Standards Committee
-North Shore Board

Are you thinking about buying or selling a home in Winnetka, Kenilworth or Wilmette?  Are you considering buying a condo in Glenview?  Looking for the best school district for your family?   The North Shore communities offer a large variety of architecture, prices and ambience. 

Call me and let's discuss your options and opportunities.

Margaret Goss GRI, CRS, ABR

North Shore Blog

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Real estate and community news for Winnetka, Wilmette, Kenilworth, Glencoe, and Northfield.

10 REASONS NOT TO STAGE YOUR HOME

Margaret Goss, Winnetka Realtor Winnetka & North Shore IL Homes for Sale (Baird & Warner Real Estate), Feb 6 2012

I'm saying this tongue-in-cheek of course for those that don't necessarily see the value in staging your Winnekta, Wilmette or Kenilworth home.  A staged home does not need to cost a lot of money and you will get your money back!

Via Janet Jones, Kihei, Maui, Hawaii Home Staging/Interior Redesign (Just Your Style Interiors, LLC):

Home Staging1.  We want to test the market for 90 days.  And on the 91st day?  Price reduction--and 90 days worth of potential buyers who have already eliminated your property. 

2.  It costs too much money.  I have never seen a home where the staging costs would have exceeded the first price reduction.  And that doesn't even factor in the monthly carrying cost of the home. 

3.  We can't stage the house, we're living in it.  One common misconception is that staging is only for vacant homes.  Every home/condo can be staged, and you can actually live in it after staging.   

4.  We didn't have to stage any of the other properties we sold over the years.  Yes, once upon a time you could generate three offers by 5 p.m. on the same day your Realtor put the For Sale sign in your yard.  Not now.  Buyers are picky and they have a lot of homes to choose from. 

5.  Everyone loves our house so buyers will love it, too.   What you, your friends and relatives love about your house may not be what today's buyer wants.  Sellers are often baffled by the feedback they get after showings--amazed that buyers have found things they don't like about the property. 

6. We can clean the carpets and declutter without someone telling us how.  Yes, you can (and should) do this, but it is a tiny piece of staging.  Do you know what separates  "clutter" from "asset"?  And what about all the other things that staging encompasses, like traffic flows, highlighting architectural features, updating, and appealing to your target market?

7.  We have no desire to remove/change our _______________ (wallpaper/mirrored tile/gold faucets/paneling/dated light fixtures . . .).  And neither do buyers.  Better to keep your home or be ready to sell at a deep discount. 

8.  The view alone will sell this place.  Then why many months later are these great view homes/condos still on the market?  Could it be that buyers want something to go with the view--like a comfortable, move-in ready home?

9.  We would rather let the buyers makes their own paint/flooring choices.  And that equals a price reduction.  If buyers do make an offer on your home they will double or triple the cost of these items and reflect that in their discounted offer price--which includes a deduction for the inconvenience. 

10. Our home is professionally decorated.  A professionally decorated home is tailored to the owner's particular needs.  Does it work for the new buyer's needs?  You could see #1 above . . . .

These are all great reasons--

  • for price reductions
  • for extended time on the market
  • for buyers not coming to look at your home
  • for buyers not coming back for a second look

There are dozens of reasons not to stage, but only one good reason to stage--getting your home sold faster for the highest possible price.  Staging is preparing your home for sale and creating a home that buyers want to buy.  If you want to be in the best competitive position in this market today, consult with a professional home stager before listing your property for sale. 





 



 

 

 


 

I sell homes in the following areas:


Winnetka and Northfield Real Estate

Wilmette Real Estate 

Kenilworth Real Estate 

Glencoe Real Estate 



Margaret Goss GRI, CRS

Baird & Warner, Winnetka IL

847-977-6024

www.CallMargaret.com

Margaret.Goss@bairdwarner.com

 

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When should a home seller drop their price?

Margaret Goss, Winnetka Realtor Winnetka & North Shore IL Homes for Sale (Baird & Warner Real Estate), Feb 4 2012

It's frustrating to try to sell your Winnetka or North Shore home and not have any showings or interest.  The reason is almost always the price.  While buyers might not like certain features about your house, if the price is right, then they are willing to overlook those flaws.

If your price is too high, here are some "hints" that will help you decide if it's time to lower your Winnetka home price.

 

Via Bryan Robertson, Los Altos REALTOR Los Altos Real Estate - Homes For Sale (Sereno Group - Los Altos):

Deciding when to drop the listing price is difficult because it depends on the region and market.  There's no one formula that will work across the board.  However, there are guidelines that I think work in most situations.  Here are a few standards I think work everywhere...

When the feedback says "It's too high!"

If the agents and buyers are coming back with pricing suggestions or verbal offers, and those are in line with the comps your priced above, then you're priced to high.  That's the point you should drop the price.  Don't wait for "the perfect buyer" to come along - it'll never happen.  You'll increase the chances of a sale by dropping it immediately.

When you haven't had a showing in 30 days

With the exception of open houses, which don't count, if you haven't had a call to either preview with an agent or show a client, you need to drop the price.  Regardless of the price range, if you're not getting at least one showing a month, the price is too high.  If it's priced right, you should be getting a lot more showings.  How much to drop depends on the property but drop it enough to get showings.

When a similar property sells for less

If a property in the same market that is a good comp sells for less than your asking price, drop the list price to capture buyers who were looking at that other property. If you want a little negotiating room, fine, but come to within 2% of the other listing price as soon as that home goes to "pending sale" status.

When the last price drop was 90 or more days ago

If the last price reduction was 90 or more days ago and you don't have a serious buyer on the hook, drop the price.  Even if a buyer is considering the property, drop the price.  Dropping the price will engage more buyers and existing potential buyers will be motivated to write an offer before someone else does.  I've seen sellers sit on properties for months while potential buyers make up their mind.  The result:  wasted time and opportunities.

When you list with me, I'll work with you to price the home right to start.  However, if the price starts out higher, I'll walk you through all the data-driven rationale behind bringing your price down to get a buyer.


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 Bryan Robertson, Broker Associate | T: 650.799.9951 | Email: bryan@serenogroup.com | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | Sereno Group - Los Altos branch | 369 S. San Antonio Road | Los Altos, CA 94022

 

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I sell homes in the following areas:


Winnetka and Northfield Real Estate

Wilmette Real Estate 

Kenilworth Real Estate 

Glencoe Real Estate 



Margaret Goss GRI, CRS

Baird & Warner, Winnetka IL

847-977-6024

www.CallMargaret.com

Margaret.Goss@bairdwarner.com

 

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Kenilworth IL Nursery Schools

Margaret Goss, Winnetka Realtor Winnetka & North Shore IL Homes for Sale (Baird & Warner Real Estate), Feb 3 2012

Kenilworth IL Nursery Schools


Kenilworth may have a small boundary and population but it offers two nursery schools, both affiliated with churches that are located across the street from each other.  Joseph Sears School also offers a junior kindergarten for four-year olds.

While I lived in Kenilworth for 18 years, my children attended a preschool in Winnetka because neither of these had been established when my children were young.  They are open to both church members and non-members alike.

All Things Bright and Beautiful - affiliated with Holy Comforter Episcopal Church Kenilworth IL Nursery Schools
222 Kenilworth Ave., Kenilworth, IL
847-251-6120

Through the use of music and stories, ATBB offers a play based program with a Christian dimension.  There are classes for infants through junior kindergarten. Programs are designed to provide for the spiritual, intellectual and emotional development of each individual child.

 

 

 



A Joyful Noise - affiliated with Kenilworth Union ChurchKenilworth IL Nursery Schools
211 Kenilworth Ave., Kenilworth, IL
847-853-2100

Prepares children for kindergarten and nurtures development of  friendship skills, emotional regulation, and problem solving skills.  The program is Christian based and draws families from all over the North Shore. 

 

 



Joseph Sears School, Kenilworth, IlJoseph Sears School
542 Abbotsford Road
Kenilworth, IL
847-256-5006

Joseph Sears Schools offers a junior kindergarten program for four-year olds.  This is a convenient option for parents who have older children already attending the school.  The program is open to students outside of the school district.



Related Posts: 

Winnetka Nursery Schools


 

I sell homes in the following areas:


Winnetka and Northfield Real Estate

Wilmette Real Estate 

Kenilworth Real Estate 

Glencoe Real Estate 



Margaret Goss GRI, CRS

Baird & Warner, Winnetka IL

847-977-6024

www.CallMargaret.com

Margaret.Goss@bairdwarner.com

 

FacebookTwitterLinkedInRSS FeedGoogle

 

Want to learn more about the North Shore?

Check out North Shore Facebook

 Chicago North Shore Communities Map:




View Chicago North Shore in a larger map

Testimonials

Margaret Goss is a fabulous realtor! She acted as my buyer's agent and truly impressed me with her strong advocacy for my interests, her overall knowledge of the area's real estate, her attention to detail, and her personalized service. Highly trustworthy and efficient, Margaret goes the extra mile. In the crowded world of dull real estate professionals, Margaret Goss is a shining standout! I strongly recommend her for all your real estate needs. Georgene C.
The thing I liked best about Margaret is her integrity. . . she never pushed me or made me feel wrong . . . and she was always available for me, always on spot and ready to go. Dene H.

From luxury lakefront homes to downtown condos, the North Shore communities of Winnetka, Wilmette, Kenilworth, Glencoe, and Northfield have something for everyone.  Trees, parks, beaches, easy Loop transportation, successful schools, unique shopping, and a housing stock of new construction to turn-of-the-century (1900, that is!)

Margaret Goss GRI, CRS, ABR

Make the Call847-977-6024

margaret.goss@bairdwarner.com